about
marusja is a contemporary brand driven by a deep-rooted passion for transformation and authenticity. at its core lies a commitment to innovation - reimagining existing forms and materials to create something entirely new.
the gioia bag collection marks the first chapter of the brand - a series of unique bags crafted from upcycled fabrics and locally sourced fur. by fusing sustainability with luxury, the collection challenges and redefines the perception of fur in modern fashion.
the garment collection featured in the shoot is designed by marusja, letting the brand identity speak for itself.
with a sensitive and thoughtful approach, the brand celebrates life through design. marusja is wearable energy, infused with passion and that distinctive mood reflected in her designs.
marusja was founded by marusja gerassimoff, a fashion designer and visual artist with russian-canadian roots, raised in germany.
her work is deeply connected to her identity and shaped by whatever excites, moves and inspires her.
a formative experience at summer camp in canada during her teenage years left a lasting imprint - instilling a sense of enthusiasm, empathy and a vibrant zest for life.
it was there that her creativity and playful spirit were truly awakened, shaping the way she approaches both life and design: with dedication, joy, and an openness to transformation & intuition.
marusja launch video
filmed by Yaroslav Diakon & Anna Abramczik, edited by Elisa Flores Weiss
introducing the gioia bag collection. the english translation of "gioia" (italian) is "joy" or "happiness". these bags are handmade in berlin with upcycled materials and locally sourced fur.